• tazzina wbc
  • trofei wbc

July 20, 1969-2019: one giant leap for mankind



“That’s one small step for a man, one giant leap for mankind.”

The words of Neil Armstrong as he made his famous first step on the moon.
Technological revolution: it doesn’t allow us to get used to everyday goals. Only 50 years ago, it was impossible to think what would have happened today. Only 50 years ago, Nuova Simonelli launched its first electronic coffee machine, and it was impossible to imagine all the new extraction technologies that coffee chains and shops use now-a-day.

Maybe 50 years from now, looking up into the sky, our future generation won’t see the moon but other biospheres or dimensions. In the coffee world, we still don’t know what the future beholds, but we will surely continue to innovate with a social core and ecological mindset aiming to expand the talent and skills of those who work and live in the coffee industry.