Sponsoring & Membership


WBC. World Barista Championship is a non-profit organisation created to defend and control tangible and intellectual proprietary rights of the WBC and to coordinate and administrate its activities and events. WBC is born of the SCAA Speciality Coffee Association of America and SCAE Speciality Coffee Association of Europe, which are still responsible for appointing the Board.
Nuova Simonelli is a technical sponsor of the WBC since it shares in the aims and objectives: to promote growth and excellence in the barista profession and the knowledge and drinking of speciality coffees, through the barista


SCAA. The Specialty Coffee Association of America, which has a high number of members all over the world. The SCAA recognises, develops and promotes speciality coffees, setting and maintaining high quality standards for the industry; it carries out research programmes on coffee, equipment and artisan-based perfection; it also offers training, resources and business services to members. This worldwide diffusion of coffee culture is also the mission of Nuova Simonelli, which is an active member of the SCAA through its American subsidiary Nuova Distribution


SCAE is the European-based association for Speciality Coffee and with a continuously increasing number of affiliated members – those seeking excellence in coffee – it is continuing to grow. The SCAE has members in more than 70 countries, forming a world network that is kept up to date on the latest developments in the speciality coffee field. Continuous innovation is also a prerogative of Nuova Simonelli, which is a member of the SCAE, contributing to increasing the knowledge of the coffee world.