Nuova Simonelli - Espresso Coffee Machines - CAPPUCCINO MACHINES - Bar Equipment - Espresso Ideas - Professional Coffee Machines - World Barista Champion - ITALIAN ESPRESSO

The long awaited moment has arrived. From 22 to 26 May, as part of the 'Melbourne International Coffee Expo', the World Championship of baristas takes place. The 53 competitors are all champions of their respective countries. For the fifth consecutive year Nuova Simonelli is technical sponsor of the event and the Aurelia II Competition - T3 is the official competition coffee machine. Dozens of events at the national level designate REPRESENTATIVES of each country, contributing to the growing interest. This much-anticipated World Championship of baristas has now arrived. The 14th edition is scheduled for May 22 to 26, within the "Melbourne International Coffee Expo '. The Australian trade fair is home to this year's most important international coffee competition, organized by World Coffee Events. Nominating the best barista in the world, the WBC promotes and celebrates excellence in coffee, at the same time advancing the professionalism of operators. As a sponsor actively participating in the event since 2009, Nuova Simonelli has provided the official coffee machine for the competition. Experience of the world championships means the machine has evolved to keep pace with the needs of major baristas, for maximum enhancement of coffee quality. After the Aurelia Competition, which was used in 2009 in Atlanta, in 2010 in London and in 2011 in Bogota, Nuova Simonelli developed the Aurelia II Competition with innovative T3 technology. This made its debut last year at the WBC in Vienna, to the great satisfaction of all competitors and this year the new version has TFT display. The Melbourne championship has 53 champions representing as many countries. Each of them will prepare 4 espressos, 4 cappuccinos and 4 original drinks conceived by themselves, meeting competition standards and within 15 minutes. The judges, of different nationalities and all certified by World Coffee Events, will evaluate each performance according to the taste of beverages, cleanliness, creativity, technical ability and competitors’ general presentation. Following the initial selection, the twelve best baristas participate in the semi-finals, from which six finalists will be chosen. The subsequent final will decide the new world champion barista.

The WBC is a challenge even for Nuova Simonelli that has been involved in the contest since 2009 as technical sponsor and official coffee machine supplier for the competition. So, even in Melbourne the Nuova Simonelli team stands ready to provide maximum support to all contestants, who will compete in front of the international judges appointed by World Coffee Events. The real and best support for competitors will be given, however, by the high technical quality of the "Aurelia II Competition", equipped with innovative T3 technology. The machine has extreme reliability and ergonomics, allowing all entrants to obtain a performance "of champions". Its debut was last year at the WBC in Vienna, with enthusiastic reviews from all baristas. Over the last year the champions have got to know the machine’s potential thoroughly, even the most minimal detail, and gain further confidence with it. So the Melbourne competition is expected to give definitively exhilarating performances and qualitative excellence results never achieved before. Aurelia II T3 in the "Competition" version is the second generation of Nuova Simonelli’s flagship and was created from experience of the World Barista Championship. It can be said that it has been developed with baristas for baristas. The meetings between baristas, experts and designers have led to the development of the T3 system that sets new standards of reference accuracy in thermal water supply. The barista can set, with maximum flexibility, the delivery temperature of each group, through three different parameters (water, group, steam). The electronics of the machine does the rest: digital pressure and temperature gauges instantly send information to the control unit which through three independent PID (for a total of 5 in the 2 group version and 7 for three groups) actively manages each variable. The result is unmatched accuracy, regardless of workload and the environmental conditions in which the Aurelia II-T3 operates. From the new display with TFT technology it is now possible to check the temperature of the water supply of each group in real time. All the qualities of the first generation Aurelia II T3, the official coffee machine of the World Barista Championship 2012-2014, have been enhanced with interesting technical and functional innovations, which are useful wherever it is installed. The filter holder can be equipped with "easy clean" nozzles with a simple dismantling system. Another improvement is to the machine’s ergonomics, the work surface is evenly illuminated, while the 'reverse mirror' at the base of the rear wall is angled to allow the barista to instantaneously control the output of coffee from the spout. Another ergonomic aspect is the 'milk light' system, with LEDs on the steam wands capable of illuminating the inside of the milk jug, allowing the barista to check the cream during frothing. Another important detail of Aurelia II T3 is the external regulation of pump pressure, which allows the barista to intervene directly without needing a technician. The philosophy of the new user-friendly machine is also found in the maintenance with many additions, such as isolation valves for steam nozzles, which allow maintenance even while the machine is in operation. Cleaning the machine has also become extremely easy; simply press a button directly to start the wash cycle for each group.

As a special prize, the 2013 WBC champion will receive an Athena Leva coffee machine from the prestigious Victoria Arduino collection, produced by Nuova Simonelli. The lever system, which recalls the ancient traditions of coffee, has been rediscovered by baristas and is now chosen by more and more professionals and coffee chains. Also of value are the worldwide training courses that Gwilym Davies, WBC champion in 2009, organizes in collaboration with Nuova Simonelli. With its pure form, strong and powerful core and body made of noble and precious materials, Athena Leva knows how to turn a coffee break into a magical and precious moment. With a horizontally-styled molded volume, Athena lever can be placed comfortably on any surface. This original piece makes rationality and linearity its key feature. The option of two or three dispensing groups facilitates individual environmental needs. Athena Lever is available in versions with a body made of copper, brass and gold. Operation is elementary and intuitive and, given the simplicity of its movements and mechanisms, the machine is extremely durable. True to Victoria Arduino’s criteria of reliability, Athena uses devices whose simplicity is their strength. And when the barista makes the gesture so dear to tradition, of pulling the lever, the coffee flows thick, creamy, fragrant and steaming to be collected in the cup, while the aroma spreads to make it a unique moment. The reliability and aesthetics typical of creations under the Victoria Arduino brand name make these machines (Athena, Venus, Adonis) objects for true connoisseurs in every country. The extremely well-formed shape rises above tastes and ethnic preferences, speaking the universal language of art. Espresso machines under the Victoria Arduino brand name is asked for by food service professionals and well-known designers from all over the world for its simplicity and elegance of line, making it suitable for any environment.

The event in Melbourne this year is the fourteenth edition of the barista World Championship. The competition is promoted by World Coffee Events and dates back to 2000. That took place in Monte Carlo and the winner at the first barista event was the Norwegian Robert Thoresen. In 2001 the title was won by Denmark's Martin Hildebrandt in Miami (USA). Another Dane, today best known for his work in the field, Fritz Strom, became world champion in 2002 in Oslo. In Boston (USA) in 2003 the first and so far only winner from Oceania was Australian Paul Bassett. The fifth edition of the WBC took place in 2004 in Trieste, Italy where the title was won by the Norwegian Tim Wendleboe. Two more Danish baristas won the world title in the next two editions: Troels Overland Poulsen in 2005 in Seattle (USA) and Klaus Thomsen in 2006 in Bern (Switzerland). The only time the championship was held in Asia was in 2007 in Tokyo, where the mantle of best barista was won by James Hoffmann. Irishman Stephen Morrissey won in 2008 in Copenhagen and Englishman, Gwilym Davies, in Atlanta (Usa) in 2009, the first year in which Nuova Simonelli was the official sponsor of the WBC.In 2010 in London the USA's Michael Phillips won, while in the last two events the title has been won by two Central American baristas:Alejandro Mendez (El Salvador) in Bogotà in 2011 and Raul Rodas (Guatemala) in 2012 in Vienna.

Nuova Simonelli will be at Fiera Milano-Rho within TUTTOFOOD, the food industry exhibition par excellence from Sunday 19 to Wednesday 22 May. With such extensive experience in the implementation of professional espresso coffee machines - today exported to 115 countries around the world - Nuova Simonelli could not miss the Milan exhibition, unique in Italy within the food business. The event is open only to operators with truly international breadth and is home to thousands of buyers from retail and catering chains, restaurant managers, hotels, bars, canteens, wine shops, buyers for travel catering and shopping centers, as well as national and international specialty stores, opinion leaders, chefs, food and wine specialists and journalists from around the world. The participation of the Nuova Simonelli in Tuttofood will not be a typical trade fair exhibition. It will be completely different; an investment service for customers, aiming to demonstrate the potential of the coffee machine that is today at the 'top' of the industry. Nuova Simonelli space (Hall 11 stand R07-R09), rather than showcasing the broad range of professional machines, will be made available to primary Italian roasters that sell quality blends. In the two specially equipped workstations they will use the Aurelia II T3, the machine produced at Belforte Chienti (Italy). As the highest expression of technological evolution applied to professional espresso equipment, this has been chosen as the official coffee machine for the world championship of baristas on May 22 in Melbourne (Australia). The Aurelia II with the T3 system (three-dimensionality of temperature) has the ability to adapt to different blends and to different degrees of roasting, delivering in the cup all the specific excellence of a particular variety of coffee. During the four days of Tuttofood the Nuova Simonelli stand will host eight roasters: Caffè Costadoro of Turin, Pascucci of Pesaro, Messicana of Piacenza, Caffè Barbera of Messina, Torrefazione Michele Battista of Bari, Filicori Zecchini of Bologna, Antonelli Silius of Macerata and Felmoka of Varese. Their blends, from different types of coffee and roasting, will be enhanced by the delivery capacity of the Aurelia II T3. With constant product innovation and continuous research in technology, Nuova Simonelli has become the right partner for every barista that aims to provide customers with excellence in the cup. The partnerships at Tuttofood with roasters will provide a demonstration of this.

Coffee Kids and Nuova Simonelli invite attendees at the Melbourne International Coffee Expot to join them on 23 May at 5 pm at the Nuova Simonelli stand (#41) to celebrate an innovative new partnership. Throughout 2013, when you buy a Musica espresso machine, Nuova Simonelli buys you an individual membership to Coffee Kids for one year. That’s a $35 value. Nuova Simonelli has also donated four Musica espresso machines to be used in fundraising activities over the course of the year and has committed to an annual minimum donation as part of their strategic alliance agreement with Coffee Kids. “Nuova Simonelli's new collaboration with Coffee Kids will help us to invest in more coffee-growing communities while also expanding and strengthening our own coffee community. Not only are we incredibly excited about this, we are proud and grateful that Nuova Simonelli shares our vision of an equitable and sustainable coffee future,” said Elisa Kelly, development liaison for Coffee Kids. Coffee Kids works with coffee-farming families to cultivate community-led microdevelopment projects that address poverty at its roots with the aim of creating a better economic and social future for all. This year alone, a Coffee Kids individual membership will help improve the lives of more than 30,000 people in 132 communities across Latin America. “We want to contribute to Coffee Kids projects and also help grow their community. This seemed to be the most sustainable way to invest in a nonprofit that we really believe in,” said Maurizio Giuli, marketing manager at Nuova Simonelli. A Musica membership includes: helping to create a sustainable coffee future, annual subscription to our biannual newsletter La Voz, subscription to our monthly e-newsletter, regular updates on Coffee Kids’ projects and activities, acknowledgement in our annual report and various listings as a Musica Member, membership listing on Nuova Simonelli’s Coffee Kids page. Please contact info-eu@coffeekids.org for any questions about Musica Membership or to learn more about starting a Strategic Alliance Agreement with Coffee Kids.

Nuova Simonelli not only produces professional espresso coffee machines with advanced technology, but also helps to spread the culture of coffee through various initiatives. Nuova Simonelli makes baristas and operators in the market aware of the possibility for professional growth, always focusing on quality and innovation. Falling into this philosophy is the world organization "Coffee Education League" in which experts and barista world champions "reveal" secrets to making the best coffee ever. The next training event will be on Thursday, May 9 (15.30) at the Hotel Marriot Mexico City Reforma (Av Paseo de la Reforma, 276 Col Juarez, 06600 Mexico City). Our company organizes this meeting with "Grupo Alpha", the Mexican leader in the field of food and equipment for hotels and restaurants. Guest of honor will be the Guatemalan Raul Rodas, 2012 world champion barista. The entire proceeds of the event will be donated to AUGE, a non-governmental organization based in the Mexican state of Veracruz, that is developing programs to combat poverty and supporting the community of coffee farmers with micro-credit projects, both independently and together with Coffee Kids. Raul Rodas last year in Vienna won the WBC using the region's Acatenango coffee left in dry fermentation for 14 hours and then dried for 15 days. At the May 9 meeting he will illustrate the great advantages brought by the T3 innovative technology that he used to great effect with Nuova Simonelli's Aurelia II, the official machine of the World Barista Championship. The T3 system allows the barista to set, with the utmost accuracy, three different parameters of temperature: steam, water infusion and delivery, guaranteeing extreme precision and therefore excellent extractions. Since this system was introduced, all professional barista opinions have been enthusiastic. Interest in the T3 system is proving greater at every fair where Nuova Simonelli presents coffee machines and at various specially arranged international meetings. This was certainly the case recently at "Le Salon 105" in Paris and "The American Barista and Coffee School" in Portland (Oregon).