Nuova Simonelli - Espresso Coffee Machines - CAPPUCCINO MACHINES - Bar Equipment - Espresso Ideas - Professional Coffee Machines - World Barista Champion - ITALIAN ESPRESSO

Nuova Simonelli is about to expand its commercial presence throughout Russia, opening 7 showrooms and 20 authorized service centers in major cities across the country. This will provide a greater technical and commercial presence across Russia. An agreement to open seven new showrooms, starting next June was signed with Business Russia, the local partner in Russia. The same agreement also anticipates authorized service centers in twenty cities across the country to ensure quick and professional service. Within the "Coffee entertainment" project, which is a series of global travelling events with world champion baristas to disseminate the culture of coffee, Nuova Simonelli is organizing an unmissable opportunity for many young baristas who want to make a profession of their passion for coffee. On 24 June, in celebration of the summer solstice, Nuova Simonelli will organize the "Barista League" event in Moscow hosted by the Moscow Café. Guest of honor is the 2011 latte art champion barista Chris Loukakis.

A new season has begun and THE BARISTA CAMP team is currently working on the schedule for 2012. There will be one Competiton Camp as well as two Open Camps. One of these in a producing country, so Fritz Storm and Kentaro Maruyama can give people a possibility to see and feel how a farm works. The dates are not yet determined, but this will be done very soon. The Barista Camp had a very succesful in 2011 and Fritz Storm and Kentaro Maruyama will do their best to keep up with the success, as well as continue with the guest speakers and new "events". Nuova Simonelli, the company that first believed in “The Barista Camp” will be sponsor again. New sponsors are on the way such as Cafè de Colombia and others that will be announced on The Barista Camp web site. In April 12-15 Fritz Storm and Kentaro Maruyama will organize the Competition Camp. “This year – they said - we have selected 3 baristas who all will compete in Vienna. They have been chosen by their personality, which we believe can make a difference. They are all unique in their own way and they know who they are. They are used to work hard to achieve results. They are emotional and good ambassadors for our industry”. The Competition Camp will be held in KaffeMekka, Århus, Denmark.

After the huge success of London, where the Aurelia II T3 presentation by Gwilym Davies (2009 WBC Champion) at his Prufrock Coffee was attended by over 110 people, the official coffee machine maker for the 2012-2014 World Barista Championship arrives in the United States for three unmissable events: James Hoffmann (2007 WBC Champion) will present Aurelia II T3 on April 14 in New York City at RBC, on April 15 in Washington DC at Counter Culture and the following day (April 16) in Chicago, again at Counter Culture. Meanwhile, the new coffee machine tour adds new dates: April 19 to 22 Gwilym Davies will be in the Nuova Simonelli stand at SCAA (Booth 9073 in the Oregon Convention Center -Portland, OR) to show the innovative T3 technology, while Alejandro Mendez flies in to Singapore, where from 17 to 20 April at stand 5D1-07 in the hall 5 of the FHA 2012 trade fair he will present to the Asian public the official machine of the 2012-2014 World Barista Championship.

Monday, April 23 A.C. Milan will celebrate the Milan Day. In occasion of this event, that will attract the attention of the national press a Nuova Simonelli delegation will participate in Milanello sporting center. After three Aurelia espresso machines installations, in collaboration with Caffé Barbera from Messina, at the Executive and at the Milan Sponsor Club Rooms of the stadium and at the Hippodrome in New Club House, A.C. Milan has chosen, for its champions and the entire management, Nuova Simonelli and Caffé Barbera for the Milanello coffee shop. So few weeks ago in the A.C. Milan Sporting Centre was installed an Appia 3 groups espresso machine that will offer creamy coffees to the players, the entire Milan staff and not only. The coffee break then becomes a special moment at Milanello Sporting Centre, where the culture of sport is matched with that of coffee. More over Nuova Simonelli has always stretched out, together with its partners, to spread and share the quality of espresso with its technology and experience acquired in a 76-year history.

The ancient art of coffee roasting, which Barbera combines a thorough process of research and development, resulting in products for those who wish to enjoy a good cup of espresso at any time of day. A quality that fits perfectly with the technology of “Appia” and "Aurelia", the flagship, the Nuova Simonelli coffee certified as ergonomic, the only equipment capable of enhancing the professionalism of bartenders and has joined the champions of the World Barista Championship the most loved by lovers of espresso and cappuccino. Thus the two major groups related to the quality of the coffee combine the excellence of soccer: AC Milan, Italian football's pride, chose for its sports facilities and equipment of the highest quality products in terms of espresso.

“Prodotto Italia”, il settimanale economico delle regioni a cura di Lisa Bellocchi, Giancarlo Zanella, Luca Gianferrari ed Ezio Trussoni, sbarca nelle Marche e dedica, sabato 24 marzo alle ore 11.30 su RaiTre, un interessante servizio alle macchine per caffè espresso firmate Nuova Simonelli. La giornalista Lisa Bellocchi, accompagnata dal presidente Nando Ottavi e dal responsabile marketing Maurizio Giuli, presenterà al pubblico italiano come si realizza una macchina da caffè e tutta la tecnologia che c’è dietro il tasto di avvio dell’erogazione di un espresso. Con l’obiettivo di valorizzare la ricchezza e la qualità dei nostri prodotti, della nostra agricoltura e della nostra industria agroalimentare, “Prodotto Italia” presenta quelle eccellenze italiane che, come nel caso Nuova Simonelli, sono apprezzate in tutto il mondo. .

Quando la formazione diventa elemento distintivo d’azienda all’interno di una visione che mira alla crescita dell’intero settore di appartenenza. Si sono svolti dal 15 al 16 marzo i corsi tecnico-commerciali realizzati in collaborazione tra la torrefazione Zusicaff e Nuova Simonelli. I corsi hanno consentito ai tecnici specializzati e alla forza vendita della torrefazione di Corigliano (CS) di approfondire e migliorare le proprie conoscenze per garantire al barista interventi di installazione e di assistenza tecnica rapidi ed efficienti, ma anche e soprattutto garantire un supporto di consulenza. Al corso hanno partecipato anche dei distributori di zona della torrefazione e un promettente barista che sta sperimentando, lavorando con le macchine Nuova Simonelli, nuove tecniche di latte art. Anche distributori Nuova Simonelli, in particolare quelli di Crotone e Cosenza Nord, hanno partecipato al fine di approfondire le loro conoscenze per una concentrazione sempre maggiore al risultato in tazza, con la consapevolezza che, in questo storico periodo commerciale, è necessaria una sempre maggiore attenzione alla qualità delle macchine, delle miscele, del servizio, della soddisfazione globale del cliente. Continua così l’impegno di Nuova Simonelli volto a sviluppare percorsi di partnership che mirano a creare una rete di forti rapporti e di crescita culturale, tecnica e commerciale. Nella due giorni cosentina, a cui sono intervenuti il responsabile marketing, un ingegnere del servizio SAT e l’area manager centro sud di Nuova Simonelli, è stata presentata la tecnologia T3 che sarà installata nelle macchine “Aurelia II” durante il World Barista Championship in programma a Vienna dal 12 al 15 giugno.

After the great success of Moscow, where Aurelia II T3 was presented by James Hoffmann, 2007 WBC Champion and star of the "Barista League" championship, which is dedicated to baristas under 25, the 2012-2014 World Barista Championship official espresso coffee machine arrives in Canada for two events not to be missed: 4 - 6 March Aurelia II T3 will be presented by Gwilym Davies (2009 WBC Champion) at the CRFA Show in Toronto, and on March 7 - 9 will move to ECM in Vancouver. Meanwhile, the tour of the new signature Nuova Simonelli machine has been enhanced with two new dates in the U.S. These presentations of Aurelia II T3 will be by James Hoffmann (2007 WBC Champion) and are both at Counter Culture, on April 15, 2012 in Washington DC and April 16 in Chicago.

The calendar of upcoming workshops is:

- 4-6 March 2012, Toronto (Canada) CRFA Show - Gwilym Davies, WBC Champion 2009;

- 7-9 March 2012 Vancouver (Canada) at ECM - Gwilym Davies, WBC Champion 2009;

- 10 March 2012 Lillestrøm (Oslo - Noregia) - James Hoffman, 2007 WBC Champion;

- 12 March 2012 - Kaffemekka in Aarhus (Denmark) - Firtz Storm, 2002 WBC Champion;

- 13 March 2012 - Johan & Nystrom in Stockholm (Sweden) - Fritz Storm, 2002 WBC champion;

- 15 April 2012 - Washington DC - Counter Culture - James Hoffmann, 2007 WBC Champion;

- 16 April 2012 - Chicago (USA) Counter Culture - James Hoffmann, 2007 WBC Champion.

The program also includes workshops in England.